Swiss Alpine Museum

Souvenir

Selfies, Kitsch and Crystals
Until January 2028

Plush cows, tour books, selfies or stolen slippers from luxury hotels – ever since humans have been travelling, they have been collecting souvenirs. What do these souvenirs reveal about us? Are they personal treasures or interchangeable mass-produced goods? Evidence of summit experiences or staging for Instagram? " Souvenir" gives a voice to tourists on the Jungfraujoch, the owner of a souvenir shop, the mayor of a tourist hotspot and a summit stone collector, inviting us to reflect on our own travel behaviour.

Your mountain souvenir at the ALPS
For decades, the ALPS tourism collection has documented how we travel, experience and consume mountains. But there is a gap when it comes to souvenirs: historical mementos are plentiful, but contemporary souvenirs are almost completely absent. With the participatory collection format Lost and Found Memories Office, we want to change exactly that – join in: bring us your mountain souvenir and tell us the story behind it. Register your contribution here.

Groups

Eine Touristengruppe beobachtet in den 1960er Jahren auf der Kleinen Scheidegg die Eigernordwand

Short introductions

Tourist:innen auf dem Jungfraujoch vor einer Schweizer Flagge

From clichés to summit proof

Children

Schneekugel im Fundbüro für Erinnerungen "Souvenir".

Clue hunt «Souvenir»

Kinder collagieren Postkarten am Basteltisch im Fundbüro für Erinnerungen

Postcard collage

Drei Jugendliche stehen in der Ausstellung Fundbüro für Erinnerungen: Repair vor der Videobox und schauen rein.

Video box

The Lost and Found Memories Office is a participatory collection and exhibition project. With ‘Souvenir’, we aim to highlight developments in tourism within the ALPS collection. We are still missing certain milestones and a few personal stories. We are currently looking for photos taken in front of tourist hotspots in the Swiss mountain regions.

We are looking for mountain selfies!
Share your photos and selfies from adventurous hikes, memorable summit experiences or your very own Instagram-worthy moment. Get involved either directly at the exhibition or online via the Lost and Found Office.

Medienecho

Souvenir. Selfies, Kitsch und Gipfelsteine.
BeO-Kulturträff (19.04.26, 15.15 Uhr)

Gesucht: Ihr Souvenir
Berner Kulturagenda

Grönland-Ausstellung im Alpinen Museum Bern
SRF Taggesschau (18.12.2024)

Souvenirs de Loretan et d’autres
La Liberté (07.04.2026)